Apple's iPad, which has been on the mainstream media all over the world every day since its release, has been unveiled to the public on January 27th. In the US, TV commercials have already started coming out on April 3, and since last Friday, reservation sales have started online with limited Wi-Fi models. Unlike the market reaction, which was staggered shortly after the launch of the product in January, about 120,000 units were sold on the first day of reservation sales, and about 200-300,000 units are expected to be sold by the launch date. Although iPad has obvious weakness in the H / W aspect and disappointment in the market, it is hard to argue about the prospect of product success or failure with H / W Spec.
Because the iPad is much more content - oriented than the existing products, and the Latest Mobile News. This is because it applies to the model. So, personally, I think iPad is a product that can have considerable destructive power in the future. Let's take a look at the reasons why I look like this from now on. Identity of iPad First of all, it is necessary to look at what iPad is. Once the brand has remained the same as the existing iFamily, the external styling is like the grown adult iPhone. The GUI was not only consistent with the existing iPhone, but also supported the existing iPhone's apps and wanted to be a one-source multi-device.
Because the iPad is much more content - oriented than the existing products, and the Latest Mobile News. This is because it applies to the model. So, personally, I think iPad is a product that can have considerable destructive power in the future. Let's take a look at the reasons why I look like this from now on. Identity of iPad First of all, it is necessary to look at what iPad is. Once the brand has remained the same as the existing iFamily, the external styling is like the grown adult iPhone. The GUI was not only consistent with the existing iPhone, but also supported the existing iPhone's apps and wanted to be a one-source multi-device.
In the past, Apple has created a unique brand identity, a differentiated customer experience, and a new Biz. We have been using Game-Changer strategy to create a new category through model introduction, and this iPad is no exception. So what should we call the iPad? It is ambiguous to say that it is a tablet, and there is a performance limitation to be called a PC, and it is versatile to be called an E-Book Reader. If so, let's ask one question to rediscover Identity.
Why did Apple make an iPad? Smartphone like iPhone has inherent limit of trade-off between Mobility and UX, so it seems that you have a chance for user friendly general purpose mobile device that complements the limit of UX of Smartphone. Therefore, I think that the identity of the iPad is best viewed as a general-purpose mobile peripheral device that is a smartphone and complementary material, or a general-purpose mobile entertainment device based on Apple's various platforms (in the case of stand-alone use). If so, Apple's ultimate goal is to sell iPhone and iPad to individual personal users, and to take an iPad for iPhone alone and an iPhone for single iPad users in terms of product, UX, and marketing. I expect to be.
3 Reasons the iPad is Scary The most impressive part of the iPad is the two parts below. - We will seamlessly integrate iPhone and iPad by securing the versatility of content and apps. - We will expand the existing platform into the publishing (e-book, etc.) area through the launch of iBooks, but Apple's strategic intention and direction, Biz. Model, and roadmap development, iPad will be more meaningful and destructive than the H / W Spec.
Why did Apple make an iPad? Smartphone like iPhone has inherent limit of trade-off between Mobility and UX, so it seems that you have a chance for user friendly general purpose mobile device that complements the limit of UX of Smartphone. Therefore, I think that the identity of the iPad is best viewed as a general-purpose mobile peripheral device that is a smartphone and complementary material, or a general-purpose mobile entertainment device based on Apple's various platforms (in the case of stand-alone use). If so, Apple's ultimate goal is to sell iPhone and iPad to individual personal users, and to take an iPad for iPhone alone and an iPhone for single iPad users in terms of product, UX, and marketing. I expect to be.
3 Reasons the iPad is Scary The most impressive part of the iPad is the two parts below. - We will seamlessly integrate iPhone and iPad by securing the versatility of content and apps. - We will expand the existing platform into the publishing (e-book, etc.) area through the launch of iBooks, but Apple's strategic intention and direction, Biz. Model, and roadmap development, iPad will be more meaningful and destructive than the H / W Spec.
1) Driver products for CE and IT product line expansion.
IPad is the successor to iPhone. The successor to the iPad is Apple's dominant prospect of being ready for a TV product and the industry's dominant outlook. (I have named the iPlate TV product and the iCast platform.) As Apple launches its TV product and expands the platform to the broadcast arena, the value of the iPad in the Mobile & CE area is bound to grow. In addition to the general-purpose mobile peripherals that are the complementary properties of the iPhone mentioned above, it is possible to establish relationships with TVs and complementary devices in the home.
For example, it may function as an interactive EPG (Electronic Program Guide) and Dual TV. In addition, it is expected to build the ultimate scalable platform beyond simple device connection by implementing existing platform built on iTunes, AppStore and iBooks on TV and adding new broadcasting related platform. In terms of IT products, IPad is expected to play a leading role in taking the market share of the mainstream IBM PC series to the Mac over the medium to long term. Due to differences in computing patterns due to the unique identity of the iPad, differences in operating systems and applications, direct market competition with IBM PC family products at the same price point will be limited in the short term.
However, the success of the iPad has already contributed to the market share gains of Macs that offer Boot Camps for both Mac and IBM PC dual OSs, and it is likely to be visualized by a relatively round-the-clock approach to the $ 500 to $ 1,000 market, This looks high.
For example, it may function as an interactive EPG (Electronic Program Guide) and Dual TV. In addition, it is expected to build the ultimate scalable platform beyond simple device connection by implementing existing platform built on iTunes, AppStore and iBooks on TV and adding new broadcasting related platform. In terms of IT products, IPad is expected to play a leading role in taking the market share of the mainstream IBM PC series to the Mac over the medium to long term. Due to differences in computing patterns due to the unique identity of the iPad, differences in operating systems and applications, direct market competition with IBM PC family products at the same price point will be limited in the short term.
However, the success of the iPad has already contributed to the market share gains of Macs that offer Boot Camps for both Mac and IBM PC dual OSs, and it is likely to be visualized by a relatively round-the-clock approach to the $ 500 to $ 1,000 market, This looks high.
2) Synergy between up-selling and products at the same time.
Apple has created a new category for iPod, built a volume-based business and brand loyalty, expanded its business to iPhone, and pursued a continuous up-selling strategy, such as value-based business transformation. IPad will also be able to expand its platform into the Publishing area and set the H / W price range higher than iPhone at $ 499 to $ 829, which will not escape the existing strategy trend. This sequential expansion of the business area and the evolution of the platform have contributed to securing competitive advantage by building a portfolio and value proposition that are difficult for other companies to imitate. In particular, the expansion of the content platform and the implementation of the versatility of a platform that supports various devices seem to provide the motivation for customers to constantly re-purchase Apple products and purchase additional products. In addition, we will aim to maximize the synergy among our products that pursue a virtuous cycle that will increase the market share of the Mac in the PC market through continuous product and platform evolution from iPod to iPhone to iPad. Ultimately, considering this strategic direction, I think iPad is a meaningful product that plays a role as a Bridge.
3) New Biz. Model's attempt and evolution.
Apple expanded its accessories market through the iPod, built a media-related platform called iTunes, and attempted a monetization model for opaque MP3 sound sources at the time. Furthermore, we are diversifying our profit structure by promoting continuous platform expansion with low-cost S / W Application platform for iPhone and Publishing (E-Book) content platform for iPad. This will maximize the cost of switching to other companies by locking-in to customers' platforms and contents, while changing the rule of the game to existing H / W price / cost and spec-oriented market with Value and User Experience.
We are. Apple has been trying to get traditional media such as Book, Textbook as well as Newspaper and Magazine to launch the iPad, and many Media companies are seriously embracing new markets created by Apple. Here, we should pay attention not only to the size of the publishing market, but also to Biz. The fact that you have a model. As a result, Apple is expected to do so in the future. 1) can provide discounts for packages and long-term contracts, 2) can complete ecosystem related to media through 3), and 3) can realize light service and H / W implementation through , 4), it is expected not only to acquire resources that can provide new value to customers, but also to play a leading role in media distribution.
This is supported by the recent acquisition of Quattro Wireless, a mobile advertising company, and the prohibition of location-based advertising in Apps. At first glance, as I said earlier, iPad is a hard-to-find product from the H / W perspective, and I think it's more appropriate to watch and evaluate content and Apple's enterprise roadmap. Of course, the iPhone OS in terms of H / W, no camera module, multi-tasking issues are pointed out as a problem, I think it is a very intentional part. Basically, I intend to attach iPhone and iPad to an individual user, so I focused on connectivity and scalability by using the same OS as iPhone, and interpreted it as avoiding duplication of the same module when iPhone is already equipped with camera. In addition, since it is its own operating system, we avoided Multi-Tasking even in the case where control is possible because it is intended to focus on the reaction speed of Touch while at the same time avoiding customer's complaint through excessive load to Low Performance Processor.
The image of Apple as an innovative company is very strong, and we have come to think that Apple is a company that is more faithful to the fundamentals than the innovative companies. The reason for this is that Apple's strategy can be summarized into two things that are not new to the brand. - One-Source Multi-Device Implementation of Content - Customer's Seamless User Experience Implementation of the above two and strengthening market leadership by building and expanding a platform that encompasses H / W and content is a long- It also gives us the impression that it is a company that has strengths in establishing and implementing an integrated strategy.
However, I think Apple's innovative part is that it leads to new market access and change based on understanding of business related ecosystem and stakeholder. As a result, we can conclude that by changing customer experience and market access to products, we are seeking to differentiate clearly, build an innovative brand image, and increase market dominance and customer loyalty. In addition, in the future we face, stereotypes and preconceptions about markets and products that we take for granted are the biggest obstacles we must overcome.
We are. Apple has been trying to get traditional media such as Book, Textbook as well as Newspaper and Magazine to launch the iPad, and many Media companies are seriously embracing new markets created by Apple. Here, we should pay attention not only to the size of the publishing market, but also to Biz. The fact that you have a model. As a result, Apple is expected to do so in the future. 1) can provide discounts for packages and long-term contracts, 2) can complete ecosystem related to media through 3), and 3) can realize light service and H / W implementation through , 4), it is expected not only to acquire resources that can provide new value to customers, but also to play a leading role in media distribution.
This is supported by the recent acquisition of Quattro Wireless, a mobile advertising company, and the prohibition of location-based advertising in Apps. At first glance, as I said earlier, iPad is a hard-to-find product from the H / W perspective, and I think it's more appropriate to watch and evaluate content and Apple's enterprise roadmap. Of course, the iPhone OS in terms of H / W, no camera module, multi-tasking issues are pointed out as a problem, I think it is a very intentional part. Basically, I intend to attach iPhone and iPad to an individual user, so I focused on connectivity and scalability by using the same OS as iPhone, and interpreted it as avoiding duplication of the same module when iPhone is already equipped with camera. In addition, since it is its own operating system, we avoided Multi-Tasking even in the case where control is possible because it is intended to focus on the reaction speed of Touch while at the same time avoiding customer's complaint through excessive load to Low Performance Processor.
The image of Apple as an innovative company is very strong, and we have come to think that Apple is a company that is more faithful to the fundamentals than the innovative companies. The reason for this is that Apple's strategy can be summarized into two things that are not new to the brand. - One-Source Multi-Device Implementation of Content - Customer's Seamless User Experience Implementation of the above two and strengthening market leadership by building and expanding a platform that encompasses H / W and content is a long- It also gives us the impression that it is a company that has strengths in establishing and implementing an integrated strategy.
However, I think Apple's innovative part is that it leads to new market access and change based on understanding of business related ecosystem and stakeholder. As a result, we can conclude that by changing customer experience and market access to products, we are seeking to differentiate clearly, build an innovative brand image, and increase market dominance and customer loyalty. In addition, in the future we face, stereotypes and preconceptions about markets and products that we take for granted are the biggest obstacles we must overcome.
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